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Google Analytics reporting large increase in Direct Traffic; suspect site scraping or page framing

Webstractions
posted this on July 12, 2011 10:04

Looking at a 30-day report, I noticed that traffic was up 2,231.67% and upon closer inspection, this is due to hundreds of direct hits a day. Looking at my Top Landing Pages report, there are over 8000 deep page hits to various direct queries which have nothing to do with the theme of the job board.

The increase is coming from just a handful of cities which are Dallas, Coffeyville KS, Glenside PA, Bala Cynwyd PA, Boise, Denver, Phoenix, and Monrovia CA.

The main service providers for the direct traffic are coming from Softlayer Technologies Inc and a subsidiary of theirs, ThePlanet.com. This service offers dedicated servers and content delivery networks.The stats for the increased traffic are reflecting Linux boxes using Safari, with Flash not set and no Java capability.

I am concluding that somebody is scraping my job board for their own use. Also, the increase in traffic is not resulting in an increase of click through revenue. It is also throwing my reporting way out of whack.

I know that SimplyHired has its own GA account that tracks my job board, so it is easy to verify what is going on. Would be curious if it is just my board, or are they hitting other JAM boards as well.

I would like to see this type of activity nipped in the bud. It is probably against your TOS to be doing this anyway.

 

 

Comments

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Steven Kennedy

I've seen the same thing, that's why I'm putting in a request to allow my Google Analytics tagging on Job Listing conversion to see if any of that traffic makes it to post a listing.  Also would like some details about what the traffic is so I can block it. -- Steven

January 20, 2012 07:15
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Webstractions

Steven, somehow this corrected itself. Don't know if the techs behind the scene fixed this or not.

As for this type of traffic actually posting a job listing, highly doubt it would. It is just pure data mining.

January 20, 2012 12:25